Faced with diminishing budgets, new technologies and changing customer needs, the traditional library faces extinction. We must adapt and innovate to transform from a quiet storehouse of books to a dynamic center of free engagement with knowledge.

In February 2011, a group of Colorado library professionals began brainstorming how libraries can avoid extinction, reinvent themselves and strengthen their role as vital parts of their communities. With that, R-Squared – The Risk & Reward Conference was born. Members of the Colorado State Library, Colorado Library Consortium (a 501(c)3), Anythink, Wilkinson Public Library and others have partnered with Denver-based marketing agency Ricochet Ideas to develop a way to share the philosophies that have inspired some of the most inventive libraries in the nation with others who are interested in creative thinking in libraries.